Quality Improvement

The search for “zero defects” through the application of the Japanese techniques of design for quality

In a scenario where the competitive pressure of low-cost producers is increasing, the quality of the product is again one of the main elements that customers value to guide their purchasing decisions. Thinking in this context of responsiveness to the needs of customers and in terms of how reliable the product in its life cycle is, JMAC believes that quality is largely determined at the design stage. We have been reinterpreting the traditional methods of design for quality to make them more applicable and effective. Through the principles of ‘”feeding forward”, any possible gaps in quality are detected and resolved in advance.

Operatively the approach involves the use of special visual management techniques for the management of design reviews, in-depth study of the root causes of bad-quality problems, a “focused” application of FMEA techniques, the use of the so called “empathic design” (designers visiting the gemba). Companies that have applied these methods have succeeded to significantly reduce their bad-quality occurrence. Once adequate levels of quality are achieved, you can then pursue the zero defects status in subsequent stages of production-distribution-maintenance of the product.


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